Why is this not MLM ?

Different from MLM, Coastal is simply Direct Sales. MLM is a marketing system whereby a person builds a downline of distributors to sell a variety of products, and then splits the commissions throughout Multi-Levels. Most often in MLM, there are monthly purchases required, and it usually takes a large downline in order to actually make a sizable income. With Coastal, there are no monthly purchases, and we don’t split commissions. As a director, when you make a sale, it’s ALL yours! Our commissions don’t decrease on lower levels, and since they’re so large, you can earn significant profit almost immediately. Another characteristic of MLM is that the company will most often hold your commission and pay you after a period of time (2 - 4 weeks). And in MLM, only about 5% make the money, the other 95% help them. With Coastal, you work for yourself, not for a company or an upline. Coastal will not send you a 1099 because they don't pay you anything. You get paid first. And YOU keep what you earn, not someone else!